Exploring the intersection of emerging technology, design, and data.
I help transform complex challenges into intuitive, future-ready solutions.
I’ve worked with Fortune 250 companies as well as non-profits, designing user-centred experiences that drive impact and innovation.
I am now completing my Master’s in Human-Computer Interaction at the University of California, Berkeley.
Featured Projects
Making Parole Preparation Easier with UnlockedLabs
UX DESIGN // SERVICE DESIGN // EDTECH
Designed a new programme management flow to help incarcerated learners track and report their long-term progress, giving them better tools to communicate their case for parole.
Better Picnic Bookings for San Francisco Recreation & Parks
MOBILE UX DESIGN // USER RESEARCH
Redesigned the mobile picnic booking flow to reduce friction – guiding first-timers while letting frequent users book fast – so everyone can find the right park for their needs.
Strategically Developing Enterprise AI for a Top B2B Retailer
USER RESEARCH // INNOVATION STRATEGY // GENAI
Led the research, design, and delivery of a suite of AI tools that accelerated large-order processing and improved cross-team feature development for a multinational B2B retailer.
Driving Web3 Innovation at Publicis Groupe
COMMUNITY GROWTH // INNOVATION STRATEGY // SPATIAL COMPUTING
Launched an internal learning community and innovation hub to educate teams, prototype emerging tech applications, and deliver strategic Web3 & Extended Reality solutions for clients.
Want to get in touch?
EMAIL ME AT: edwardfraser@berkeley.edu
CONNECT ON LINKEDIN: linkedin.com/in/edward-fraser/