Branding & HR
2014
Wrote and produced employee-training video for order fulfilment services provider based in Kansas City, USA. Created digital branding deck to enhance their digital presence.
I was hired at Midpoint National to enhance their digital presence by building out new design assets based on their pre-existing branding. I animated their logo for use in employee or customer-facing videos.
My larger project during my work at Midpoint National was to write and produce a short video which trained warehouse workers how to use a newly implemented fulfilment and order tracking system. This was a fun experiment for me because, in producing the video, I worked with the warehouse managers to learn the new system myself so that I could storyboard the necessary training. I then tested the storyboard and video in order to make sure the training was correct, clear, and concise for the warehouse workers.
As part of the logo animation and video production, I became more skilled at animating with Adobe After Effects and have since provided other clients similar services.
Logo animation for Midpoint National produced in Adobe After Effects